Be Additive was born from Koinophobia, the fear of being ordinary. The thought of having an ordinary job, working with people with the same backgrounds as me, and not making a difference is terrifying. I do not come to work every day and Be Additive does not exist just to make money. Making money is important, but it needs to be kept in balance. A life dedicated to acquiring money and material goods is an empty life. And there is always somebody with more money, so you will always lose.

"I love being an entrepreneur because it's what I can do best to make a difference. At Be Additive I interact with innovated and talented people from around the world – people with very different life experiences than those where I was raised. Be Additive is a company that touches and transforms many lives for the better. A company that is ethical and lasting. Be Additive is my cure for Koinophobia." –Hank Levine